Case Study: Social Media Strategy & Training
Weston Coaching and Consultancy
THE CLIENT:
Moyra Weston is a life coach, consultant, trainer and facilitator specialising in the Voluntary Sector.
THE BRIEF:
Moyra wanted her website to have a simple, uncluttered look, with the links easily visible. She wanted to be able to update it herself so it was designed using the WordPress blogging platform. She also wanted to be able to share information and materials with clients and to have an RSS-to-email generated newsletter subscription service based on her blog posts.
MY ROLE: Project management and social media training.
THE STRATEGY:
As Project Manager my aim was to to ensure development and delivery of a website that best suited Moyra's needs and requirements. I also trained her on how to use WordPress and other integrated social media tools so that she could easily update her website and share information with clients.
VISIT WEBSITE: westoncoaching.com
CLIENT FEEDBACK:
“Thanks so much for the [training] – so much for me to take in, but definitely getting there with your fantastic support!
I launched my website two weeks ago and it has already given me four positive leads. We can manage without if we have great links and networks, but it appears that a professional looking website gives credibility and allows us to spread our message - especially when we use blogs/newsletters. I've had a lot of feedback on mine and am definitely seen as a professional with it...
” — Moyra Weston: westoncoaching.com/
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